Terms & Conditions

1. INTRODUCTION

These Terms & Conditions (“Terms”) govern access to and use of Binnie Ecotech Private Limited’s (“Binnie”, “we”, “us” or “our”) websites, smart recycling stations, digital screens, dashboards, APIs, mobile web experiences, advertising services, reward systems and related products and services (collectively, the “Services”).

Binnie operates an AdTech-driven, IoT-based Smart Recycling and Engagement Platform connecting brands, users and commercial locations through interactive smart bins.

By accessing, registering for, advertising on, partnering with, or using any Binnie Service, you agree to these Terms and the applicable Privacy Policy, Rewards Terms, Campaign Terms and other policies referenced by Binnie.

If you do not agree to these Terms, you should not use the applicable Service.

2. DEFINITIONS

3. ACCEPTANCE AND ELIGIBILITY

• 3.1 By using Binnie, you confirm that you have the legal capacity to enter into these Terms.
• 3.2 Certain Services may have age or eligibility requirements. Binnie may impose reasonable age, identity or eligibility restrictions where required by law or the nature of the Service.
• 3.3 Where a person uses Binnie on behalf of a company or organization, that person represents that they are authorized to bind that organization.
• 3.4 Binnie may update these Terms from time to time. Material changes may be communicated through the website, application, email or other appropriate means. Continued use after an updated version becomes effective constitutes acceptance of the revised Terms to the extent permitted by law.

4. USER ACCOUNTS AND GOOGLE SIGN-IN

• 4.1 Users may create or access a Binnie account using available registration methods, including Google Sign-In where enabled.
• 4.2 When Google Sign-In is used, authentication is handled through Google’s authentication service. Binnie does not request or store the user’s Google password through Google Sign-In.
• 4.3 Users must provide accurate information and must not impersonate another person.
• 4.4 One person must not create or operate multiple accounts for the purpose of obtaining additional rewards, bypassing limits or manipulating Campaigns.
• 4.5 Users are responsible for protecting access to their account and for activity carried out through their account, subject to applicable law.
• 4.6 Binnie may require verification of an email address, mobile number or other information before providing certain Services or Rewards.

5. USER USE OF BINNIE

Users may use Binnie only for lawful purposes and in accordance with these Terms. Users must not:

• a. create fraudulent or duplicate accounts;
• b. use bots, scripts, automation or other methods to generate artificial interactions;
• c. manipulate QR scans, reward claims, impressions, clicks or Campaign results;
• d. interfere with Smart Bin hardware, sensors, screens, software or network connections;
• e. attempt unauthorized access to Binnie systems;
• f. reverse engineer, decompile or extract source code except where expressly permitted by law;
• g. upload or submit unlawful, infringing, harmful, fraudulent, defamatory, abusive, obscene or malicious content;
• h. impersonate Binnie, an Advertiser, a Location Partner or another person;
• i. use Binnie for unauthorized commercial solicitation or spam; or
• j. otherwise interfere with the operation, security or integrity of the Services.

6. SMART BIN AND QR INTERACTION

• 6.1 Users may interact with Smart Bins through recycling actions, QR codes, screens, surveys, quizzes, stories, polls or other available experiences.
• 6.2 A QR code or digital interaction may be linked to a particular Smart Bin, Campaign, location or Reward.
• 6.3 Binnie does not guarantee that every QR code, screen, sensor, network connection or interaction will be continuously available.
• 6.4 Rewards or points may be subject to verification. Binnie may reject or reverse a reward where there is evidence of technical error, fraud, abuse, duplicate activity or violation of applicable Campaign Terms.

7. REWARDS, POINTS AND VOUCHERS

• 7.1 Binnie may offer points, vouchers, coupons, cash-based rewards or other promotional benefits.
• 7.2 Unless expressly stated otherwise, Binnie Points are promotional reward units and are not bank deposits, securities, investments or guaranteed cash balances.
• 7.3 Rewards may be subject to eligibility conditions, daily or Campaign limits, expiry dates, verification requirements, availability, minimum participation requirements, brand-specific terms, and other Campaign-specific conditions.
• 7.4 Points and Rewards are generally non-transferable unless Binnie expressly permits transfer.
• 7.5 Binnie may cancel, reverse, suspend or adjust points or Rewards where reasonably necessary because of fraud, abuse, duplicate accounts, technical errors, invalid activity, Campaign cancellation or other violations of these Terms.
• 7.6 A third-party voucher may also be subject to the issuing brand’s terms, expiry date, availability and redemption conditions.
• 7.7 Binnie does not guarantee that a third-party product, service, offer or voucher will remain available for the entire period displayed unless expressly stated.
• 7.8 If a cash-based reward is offered, additional eligibility, verification, payment, tax or regulatory requirements may apply.
• 7.9 Binnie may modify Reward structures prospectively, subject to applicable law and any specific terms already applicable to a completed transaction or Campaign.

8. CAMPAIGNS AND ADVERTISING SERVICES

• 8.1 Advertisers may submit Campaigns through Binnie’s platform.
• 8.2 Submission of a Campaign does not guarantee approval, publication, minimum impressions, clicks, conversions or revenue unless expressly agreed in writing.
• 8.3 Binnie may review, reject, pause, modify, restrict or remove a Campaign if it believes the Campaign may violate applicable law, these Terms, Binnie policies, third-party rights, advertising standards, technical requirements or the interests of users or partners.
• 8.4 Campaigns may be subject to specified locations, dates, operating hours, screen formats, ad durations, inventory availability and other delivery conditions.
• 8.5 Binnie may use Campaign-specific terms or an insertion order, proposal, order form or written commercial agreement. If there is a conflict, the signed commercial agreement may control for the specific commercial matter.

9. ADVERTISER RESPONSIBILITIES

Advertisers represent and warrant that:

• a. they have the authority to advertise the products, services and brands submitted to Binnie;
• b. all advertising materials are accurate and lawful;
• c. they have the necessary copyright, trademark, image, music, video and other rights;
• d. product, pricing, discount, financial, medical and other claims are properly supported and compliant with applicable law;
• e. landing pages and destination URLs are safe and lawful;
• f. offers and promotions contain all material conditions and disclosures required by law;
• g. they will not submit malicious code, phishing links or deceptive content; and
• h. their Campaigns comply with applicable advertising, consumer protection and sector-specific requirements.

Advertisers remain responsible for their products, services, offers, claims, landing pages and customer relationships.

10. RESTRICTED ADVERTISING

Binnie may prohibit or restrict advertising involving unlawful products or services, fraudulent schemes, misleading claims, malicious links, copyright infringement, hate or discriminatory content, explicit content, restricted products, unlicensed financial services, deceptive financial claims, or other categories Binnie determines should be restricted.

Binnie may request supporting documentation, licenses, disclaimers or other information before approving a Campaign.

11. CAMPAIGN MEASUREMENT AND ANALYTICS

• 11.1 Binnie may measure Campaign performance using events such as ad plays, impressions, completion events, clicks, QR scans, interactions, redemptions and other technical or engagement signals.
• 11.2 Metrics are calculated using Binnie’s measurement methodology and may be affected by device availability, network connectivity, power interruptions, sensor limitations, software issues, duplicate events, user devices, third-party systems and other technical factors.
• 11.3 Unless expressly agreed otherwise, analytics are reporting measurements and do not constitute a guarantee of human attention, purchase, conversion, revenue or business results.
• 11.4 Binnie may provide Advertisers with aggregated, anonymized or otherwise legally permitted analytics and audience insights.

12. RETARGETING AND MARKETING

• 12.1 Subject to applicable law and required user consent, Binnie may use information about Campaign interactions, interests, banner clicks, QR scans, selected categories and related activity for relevant advertising, Campaign measurement, attribution, audience analysis and retargeting.
• 12.2 Where permitted by applicable law and subject to required consent, Binnie may create advertising audience lists using eligible user identifiers, such as email addresses and mobile numbers, in hashed form, together with relevant interaction or interest information.
• 12.3 Where permitted by applicable law, required user consent and applicable advertising platform requirements, Binnie may provide eligible hashed identifiers to relevant Advertisers through a downloadable CSV file or other approved data-sharing method for agreed advertising audience purposes.
• 12.4 Users may manage their advertising audience-sharing preferences through the controls made available by Binnie. Users may also opt out of promotional communications through available unsubscribe or preference mechanisms. Opting out of promotional communications does not necessarily stop essential service, security, transactional or account-related communications.
• 12.5 Personalization and Hashed Audience Data Sharing

  Only users who meet Binnie’s applicable consent and audience eligibility requirements may be included in audience data exports. Users who withdraw the required consent or opt out of advertising audience sharing will be excluded from future exports, subject to applicable law.

  Advertisers receiving audience data must use it only for the purposes agreed with Binnie and permitted by applicable law and relevant platform terms. Advertisers must protect the data, must not attempt to identify users from hashed identifiers, and must not further share the data unless expressly permitted.

  Hashing is a security measure and does not necessarily make personal data anonymous. Binnie’s Audience Data export feature does not itself upload audience lists to advertising platforms or run advertising campaigns on behalf of Advertisers.

13. PAYMENTS, BILLING, TAXES, CANCELLATION AND REFUNDS

• 13.1 Advertisers may be required to pay Campaign fees, subscription fees or other charges communicated at the time of purchase or under a commercial agreement.
• 13.2 Applicable taxes, including GST where applicable, may be charged in addition to stated fees.
• 13.3 Payment terms, credit periods, cancellation and refund conditions may be specified in the applicable order form, invoice, proposal or commercial agreement.
• 13.4 Unless expressly agreed otherwise, Binnie may suspend Campaign delivery or account access for overdue payments.
• 13.5 Advertisers are responsible for ensuring that billing and tax information supplied to Binnie is accurate.

14. LOCATION PARTNERS

• 14.1 Location Partners must provide Binnie with lawful authorization to install, operate, access, maintain, repair, replace or remove Binnie equipment at the agreed location.
• 14.2 The applicable commercial agreement may specify responsibilities for space, electricity, connectivity, security, access, maintenance, relocation and removal.
• 14.3 Location Partners must not intentionally damage, disable, relocate or interfere with Binnie equipment without authorization.
• 14.4 Location Partners must provide reasonable access to authorized Binnie personnel for installation, maintenance, inspection, repair and removal, subject to agreed access procedures.
• 14.5 Location Partners must promptly notify Binnie of damage, theft, safety concerns, unauthorized access or other incidents affecting Binnie equipment.

15. USER-GENERATED CONTENT

• 15.1 Binnie may allow Users to submit content such as photos, text, memes, thoughts, poll responses, quiz responses, stories, comments or other material.
• 15.2 Users must have the rights necessary to submit such content.
• 15.3 Users must not submit content that is unlawful, defamatory, infringing, threatening, abusive, discriminatory, obscene, fraudulent, malicious or otherwise prohibited.
• 15.4 By submitting content, the User grants Binnie a non-exclusive, worldwide, royalty-free license to host, reproduce, display, adapt and distribute that content as reasonably necessary to operate and promote the relevant Binnie Service, subject to applicable law.
• 15.5 Binnie may remove content that violates these Terms, applicable law or Binnie policies.

16. INTELLECTUAL PROPERTY

• 16.1 Binnie and its licensors retain all rights in Binnie’s software, platform, Smart Bin technology, designs, trademarks, logos, interfaces, databases, analytics systems, documentation and other intellectual property.
• 16.2 No ownership rights are transferred to Users, Advertisers or Location Partners merely through use of the Services.
• 16.3 Advertisers retain ownership of their trademarks and advertising materials, subject to the licenses necessary for Binnie to provide the agreed Campaign.
• 16.4 Advertisers authorize Binnie to use submitted logos, trademarks and advertising materials solely as reasonably necessary to deliver, display, promote and report the relevant Campaign and Services.

17. THIRD-PARTY SERVICES AND LINKS

Binnie may integrate with or link to third-party services, including authentication, hosting, analytics, payment, communication, advertising and voucher providers.

Third-party services are governed by their own terms and policies. Binnie is not responsible for third-party services outside Binnie’s reasonable control.

18. PRIVACY AND DATA PROTECTION

• 18.1 Binnie’s collection and processing of personal information is described in the Binnie Privacy Policy.
• 18.2 Users, Advertisers and Partners should review the Privacy Policy before using the Services.
• 18.3 Binnie may process personal information for account management, authentication, rewards, Campaign delivery, analytics, security, communications, retargeting where permitted, legal compliance and other disclosed or lawful purposes.
• 18.4 Binnie may use service providers for hosting, authentication, payments, communications, analytics, security and other operational functions.
• 18.5 Where required by applicable law, Binnie will provide appropriate notices and obtain required consent.
• 18.6 Audience Data and CSV Exports

  Binnie may provide an “Audience Data” feature in the Advertiser dashboard that allows authorized Advertisers to view eligible audience summaries and download CSV files containing hashed identifiers, subject to applicable law, required user consent and Binnie’s data-sharing conditions.

  Audience data may relate to users who have clicked an Advertiser’s banner or expressed interest in a relevant category. Audience availability and size depend on the information collected and the applicable consent and eligibility requirements.

  Binnie will apply relevant consent and opt-out preferences when preparing future exports. Users who opt out or withdraw the required consent will be excluded from future exports, unless they provide new valid consent where required.

  Once a CSV file has been downloaded, Binnie cannot automatically remove that file from the Advertiser’s systems. Advertisers must comply with applicable data-protection requirements and any applicable data-sharing agreement regarding the use, security, retention, restriction and deletion of exported data.

  Further details about the collection, use, sharing, retention, protection and control of personal information are provided in Binnie’s Privacy Policy.

19. SECURITY

Binnie uses reasonable technical and organizational measures designed to protect its systems and information.

Users and Partners must not attempt to bypass security controls or gain unauthorized access to Binnie systems.

No online service can be guaranteed to be completely secure or continuously available.

20. DISCLAIMERS

To the maximum extent permitted by applicable law:

• a. Binnie does not guarantee uninterrupted or error-free operation of every Service;
• b. Binnie does not guarantee the availability of every Smart Bin, screen, QR code, Reward, voucher or Campaign at all times;
• c. Binnie does not guarantee advertiser sales, conversions, revenue or commercial results;
• d. third-party products, services, offers and vouchers remain the responsibility of their respective providers;
• e. Campaign results may vary because of technical, operational, market and user-related factors; and
• f. information supplied by third-party Advertisers is their responsibility.

Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited under applicable law.

21. LIMITATION OF LIABILITY

To the maximum extent permitted by law, Binnie will not be liable for indirect, incidental, special, consequential or punitive losses, or loss of profits, revenue, goodwill or business opportunities arising from use of the Services, except to the extent such limitation is prohibited by applicable law.

For paid business services, any additional limitation or liability cap may be specified in the applicable commercial agreement.

Nothing in these Terms limits liability for matters that cannot legally be limited.

22. INDEMNIFICATION

To the extent permitted by law, an Advertiser, Partner or other business user agrees to indemnify and hold Binnie and its officers, employees and representatives harmless from claims, losses, liabilities, damages and reasonable expenses arising from:

• a. breach of these Terms;
• b. unlawful or misleading advertising materials;
• c. infringement of third-party intellectual property or other rights;
• d. products or services supplied by the Advertiser or Partner;
• e. violation of applicable law; or
• f. misuse of the Services.

23. SUSPENSION AND TERMINATION

• 23.1 Binnie may suspend or terminate access where reasonably necessary due to fraud or suspected fraud, abuse of Rewards, multiple or unauthorized accounts, security threats, unlawful activity, violation of these Terms, non-payment, infringement of third-party rights, Campaign policy violations, or other circumstances permitted by applicable agreement or law.
• 23.2 Binnie may also discontinue or modify a Service for operational, technical, legal or business reasons.
• 23.3 Where appropriate and legally required, Binnie may provide notice before suspension or termination.
• 23.4 Termination does not automatically eliminate obligations or rights that are intended to survive termination.

24. FORCE MAJEURE

Binnie will not be responsible for delay or failure caused by circumstances beyond its reasonable control, including natural disasters, fire, flood, epidemic, war, civil disturbance, government action, power failure, internet outage, telecommunications failure, cloud service outage, strikes, supply-chain disruption or other force majeure events.

25. CONFIDENTIALITY

Where Binnie and an Advertiser or Partner exchange confidential business information under a commercial relationship, the parties will use reasonable measures to protect such information and use it only for the agreed purpose, subject to any separate confidentiality agreement.

26. COMPLIANCE WITH LAW

Each party must comply with applicable laws and regulations relevant to its activities.

Advertisers and Partners are responsible for obtaining licenses, registrations, approvals and permissions required for their products, services, advertising and business operations.

27. CHANGES TO SERVICES

Binnie may add, modify, suspend or discontinue features, screens, Smart Bin experiences, rewards, Campaign formats, APIs or other Services.

Where legally required or where a material paid service is affected, Binnie will provide appropriate notice or apply the applicable commercial agreement.

28. GRIEVANCE AND CONTACT

For questions, complaints or concerns relating to these Terms:

Privacy-related matters may also be raised using the contact details specified in Binnie’s Privacy Policy.

29. GOVERNING LAW AND JURISDICTION

These Terms are governed by the laws of India.

Subject to any mandatory jurisdiction or dispute-resolution rights available under applicable law, disputes arising from these Terms or the Services will be subject to the courts having jurisdiction over Binnie’s registered office, as specified in the applicable corporate records.

30. SEVERABILITY

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions will continue to the extent permitted by law.

31. ENTIRE AGREEMENT

These Terms, together with the Privacy Policy, applicable Rewards Terms, Campaign Terms, order forms, commercial agreements and other policies expressly incorporated by reference, constitute the applicable agreement governing use of the relevant Binnie Service.