Don’t Just Show an Ad. Create the Next Action.
Binnie Media takes brands. Puts them into real-life places using video that gets attention, banner ads and things people can click on. We help make sure that when people see the brand, in person they actually interact with it—and if the campaign is set up that way we also create a step meant to push people toward taking action.
From First View to Next Step
Capture attention in the world. Capture attention by standing out with clear signals. Give people an action to take. Give people an action that is easy to follow. Understand their interests when they choose to share them. Understand their interests by listening. Continue the conversation through permission-based channels. Continue the conversation by contacting when people give permission.
The Binnie Media Format Mix
A modular suite of physical and digital touchpoints engineered to capture attention, invite interaction, and support conversion.
10-Second Unskippable Video Ad
A short, focused video plays as part of the Binnie experience. The viewer cannot skip it during the defined 10-second ad slot.
Build awareness and deliver a concise brand message at a high-attention moment.
Offline-to-Online Banner Advertising
It connects real-world audience interaction, with the world effortlessly. When people engage with bins or scan QR codes, bold brand banners and special promotions show up instantly on their mobile phones.
Turn offline footfall into direct online engagement, driving website visits, product discovery, and instant WhatsApp conversations.
QR-Led Interaction
A dynamic QR code takes a person directly to a landing page, product page, offer, form or other campaign destination.
Give the audience a simple next step and measure scans or downstream actions where tracking is configured.
Interest-Based Targeting
Invite users to voluntarily select relevant interests or preferences, then use those declared interests to shape eligible campaign audiences or content.
Make communication more relevant instead of sending the same message to everyone.
Email and SMS Retargeting
With valid consent, suitable contact data and the required integrations, send follow-up messages to eligible users based on their interaction or declared interests.
Bring interested users back to an offer, product page, registration or other next step.
Campaign Reporting
Report the metrics that are actually captured by the screen, QR destination, CRM or campaign tools.
Show what happened with honesty and identify clear opportunities to improve the next campaign.
Format availability, banner concurrency, and messaging integrations depend on the specific location inventory and active CMS configuration. All live campaigns reflect operational capabilities.
Visibility is the start. Impact is what happens next.
Many ads just show a message. Binnie Media links the real world moment with a next action. Use attention, participation expressed interest and permission based follow up to see campaign results. Binnie Media links the real world moment with a next action. Use attention, participation expressed interest and permission based follow-up to see campaign results.
Capture Attention
10-second unskippable video
Deliver one clear message: who you are, what you offer and why it matters.
Turn Interest Into Action
QR-led experience
Send the audience to a relevant landing page, offer, product info or lead form with campaign tracking links.
Understand the Audience
Interest selection
Let people voluntarily choose interests or categories. Use information strictly according to notice and consent.
Reinforce the Message
Banner + strong CTA
Keep the offer or brand cue easy to recognise. Use a single, specific action rather than a vague 'learn more'.
Continue the Journey
Email/SMS follow-up
Where valid consent, data permissions and integrations are in place, send relevant reminders or offers to eligible users.
Measure and Improve
Campaign reporting
Review available views/plays, QR scans, landing-page actions, leads or redemptions reliably tracked by connected systems.
Conversion-Led Campaign Examples
See how different industries structure real journeys from initial physical exposure to verified action.
Video introduces product → QR opens product or offer page → Opt-in follow-up reminds eligible users about the offer
Video highlights an event or executive programme → QR opens instant registration → Consented reminders support attendance or enquiry
Banner reinforces a nearby branch or rate offer → QR opens a lead form or booking page → Follow-up supports enquiry completion
These represent campaign structures, not guaranteed conversion rates. Real outcomes depend on the offer, location, audience, landing page quality, and tracking setup.
Targeting, Retargeting & Honest Measurement
Clear value propositions supported by transparent consent, verified data permissions, and reliable attribution standards.
Interest-Based Audience Targeting
Reach people with messages that better match the interests they choose to share. Binnie campaigns can use declared preferences to inform relevant content or eligible audience segments, subject to the live product setup, data permissions and available integrations.
Consent-Based Email & SMS Retargeting
Continue the conversation beyond the screen. Where users have opted in, the necessary contact details are collected lawfully, and messaging integrations are configured, campaigns can follow up with relevant information, offers or reminders by email or SMS.
Standard Measurement Framework
Clear separation of screen delivery, user response, and conversion tracking
| Stage | Possible Metrics | Tracking Requirement |
|---|---|---|
| Exposure | Ad plays, completed 10-second plays, screen/location schedule | Screen/CMS logs; define whether a play equals a view or impression. |
| Interaction | QR scans, unique scans if reliably deduplicated, clicks | Tracked QR/URL and analytics configuration. |
| Interest | Interest selections, form starts, opt-ins | Instrumented user flow and clear notice/consent. |
| Follow-up | Emails/SMS sent, delivered, clicks, opt-outs | Messaging provider, consent records and delivery reports. |
| Conversion | Leads, bookings, redemptions, purchases where available | Landing page/CRM/e-commerce integration and agreed attribution rules. |
Let’s build a campaign with a clear next step.
Tell us what you want your audience to do—discover a product, visit a page, enquire, register or redeem an offer. We’ll discuss the right format mix and the measurement available for your campaign.