Make Every Interaction Count.
Binnie links involvement in the physical world with tangible actions; for example, through interactive and location-based advertising, immediate rewards, and more intelligent waste management technology, it helps brands and organisations turn ordinary moments into significant results.
One Brand. Two Clear Offerings.
Whether you want to engage audiences in high attention spaces or make waste handling connected and accountable, Binnie provides a dedicated path.
Binnie Media
Advertising that goes beyond exposure.
10-second unskippable video ads, interest-led experiences and consent-based follow-up journeys – built to link attention to action.
Binnie Smart Machines
AI/ML-Powered Automatic Waste Segregation.
Powered by computer vision and smart sensor intelligence the Binnie smart bins automatically identify classify and segregate dry and recyclable plastic waste in real time eliminating contamination at source, with live dashboard tracking
How Binnie Works
A clear 4-step framework moving people from physical visibility to measurable outcomes.
Engage
Reach people in relevant physical locations
Connect with people who really want to buy things and have a lot of money. These are business people and people who like to shop a lot. Find them in places where companies are located where storesre where there are lots of shops. We are always available all day every day.
Invite Action
Scan QR, earn rewards, and connect with brands
Users scan the dynamic QR code to claim rewards. Users then choose their interest or intent. This action leads Users to platform banner ads to website visits or to direct WhatsApp chats with the brand.
Learn
Track verified campaign metrics & real-time stats
Review transparent, verified metrics: ad play count, screen impression count, interaction count, banner impressions, website visits, and direct WhatsApp visits.
Continue the Journey
Permission-based conversion
Where consent and data permissions allow, follow up through email or SMS with eligible users to bring them back to your offer or destination.
Watch How Binnie Works in Action
A quick, visual guide demonstrating the recycling, unskippable DOOH ad play, QR scanning, and reward flow on our active smart network.
Real Campaigns. Real Numbers.
Explore examples of Binnie campaigns the number of interactions and important lessons learned from brands that successfully turned attention into real results.
Nari'yal Cosmetics
Generated product discovery, trial pack redemptions, and direct website visits among lifestyle shoppers and corporate professionals in Pune.
Palm Springs
Established high-recall brand visibility among senior tech talent and drove qualified brochure downloads and site-visit registrations.
LeBrands.Space
Introduced the marketplace concept to conscious shoppers, drove platform discovery, and tested audience interest across lifestyle sub-categories.
Reach People Where They Spend Time.
Explore Binnie network locations across corporate workplaces, IT parks, lifestyle high streets, and commercial hubs in Pune.
Smartworks M Agile
Smartworks 43EQ
Streets of Europe
AP81 Commercial Hub
Expanding across Kharadi, Viman Nagar & Magarpatta
Join early as a location partner or secure launch advertising slots.
Trusted by Forward Thinking Brands
Discover how our brand partners are driving engagement and measurable sustainability impact with Binnie’s innovative platform.
Nariyal
Marketing Lead, Nari'yal
"Binnie put our clean beauty brand directly in front of premium corporate consumers offline, driving unskippable video awareness, platform banner engagement, and direct website visits."
Palm Springs
Sales & Marketing Head, Palm Springs
"Reaching senior corporate executives in Baner's IT parks gave our luxury residential project unmatched brand recall and verified website visits with zero audience wastage."
LeBrands.Space
Founder, LeBrands.Space
"The combination of 10-second high-definition screens and instant QR access delivered a 4.8% click-through rate directly into our curated digital marketplace."
A Fragrance Story
Brand Strategy, A Fragrance Story
"Pairing our video ads with physical product placement in Binnie's Smart Store achieved 2.1x higher engagement than traditional hoardings by letting corporate professionals experience our fragrance on the spot."
My Best Loan
Marketing Team, MyBestLoan
"Reaching high-earning corporate employees during the workday drove immediate awareness and verified personal loan eligibility checks across Pune's top IT parks."
The Pulp Dental Care
Clinic Director, The Pulp Dental Care
"Local corporate employees in tech corridors discovered our dental clinics right outside their workplace, leading to direct appointment bookings through QR codes."
Stori
Marketing Team, Stori
"Binnie’s platform stood out by turning everyday actions into meaningful brand interactions, delivering both engagement and positive environmental impact."
UrBounce Gym
Operations, UrBounce
"Binnie helped us capture real user attention through an innovative and engaging platform, while aligning with our sustainability goals."
The Curry Club
Founder, The Curry Club
"Partnering with Binnie allowed us to engage users in a unique and interactive way while promoting sustainability."
Audiora
Team Audiora
"A unique and impactful way to engage users while supporting sustainability."
Our Brand Partners
Let’s build a more impactful customer journey.
Tell us your goal. We’ll help shape the right mix of physical visibility, interaction and measurable follow-up.