Building Technology for Attention and Sustainability
Binnie is a Sustainability AdTech company working at the intersection of physical-world engagement and smarter waste-management technology. Our goal is to make everyday interactions more useful for brands, people and the spaces they share.
Connect physical attention with measurable action and make everyday waste handling smarter, accountable, and data-driven.
A world where offline environments seamlessly bridge into transparent digital interactions, and connected smart machines empower circular sustainability.
Our Core Operating Principles
Every feature we build across Binnie screens and platform workflows follows four clear commitments.
Real Interaction
Moving beyond passive visibility by giving people simple ways to respond and participate.
Transparent Media
Delivering verified delivery, unskippable viewability, and clear engagement signals.
Measurable Attribution
Connecting offline screen touchpoints directly to digital clicks, scans, and campaign analytics.
Positive Eco Habits
Rewarding daily recycling and civic actions through seamless brand integration.
Leadership Team
Our team brings together engineering, AdTech operations, IoT hardware, and brand strategy to deliver measurable real-world outcomes.
Shubham Kharade
Driving core business operations, partner relations, and ecosystem expansion across corporate IT parks and retail corridors.
Shambhuraj Bhosale
Directing strategic program execution, cross-functional operations, and network delivery initiatives across Binnie's smart media systems.
Prathamesh Gite
Developing computer vision models, automated material classification, and machine intelligence algorithms for Binnie's smart reverse vending machines.
Ready to Partner With Binnie?
Explore campaign options for your brand, or learn how to bring Binnie smart screens to your corporate office or retail space.