About Binnie
We make small actions count. Every bottle recycled contributes to cleaner streets, engaged communities, and meaningful connections between people and brands.
Why We Exist
The world produces 2.01 billion tonnes of municipal solid waste annually. We believe the solution isn't just better technology—it's better behavior.
Make Every Action Count
Recycling becomes engaging when you can see your impact, track progress, and be part of a cleaner, stronger community
Global Impact
Scale sustainable behavior change worldwide through smart technology
Community
Build engaged communities around sustainability and environmental action
Our Mission & Vision
Our Mission
To turn everyday waste disposal into meaningful civic participation by making recycling simple, visible, and impactful through smart technology.
Our Vision
A world where every person naturally chooses the right bin, where brands and users collaborate for impact, and where sustainability becomes the most engaging game in town.
What Drives Us
Our core values guide everything we do, from product development to community building.
Community First
Prioritizing people & collective impact.
Simplicity
Making waste segregation effortless.
Transparency
Clear, open processes & accountability.
Playful Motivation
Gamifying habits to make them stick.
Accountability
Owning responsibility for actions.
Impact & Respect
Driving positive change respectfully.
Innovation
Leveraging technology to connect brands and users meaningfully.
CSR
Partnering with businesses for a greener future.
Our Impact
We're building the future of sustainable waste management, one smart bin at a time.