Verified Campaign Performance

Real Campaigns. Verified Outcomes.

Explore how forward-thinking brands partner with Binnie to turn physical-world attention into trackable engagement, qualified leads, and measurable customer journeys.

All metrics reported below reflect verified system data from screen CMS broadcast logs, tracked QR link destinations, and platform interactions during the stated campaign periods. Estimated reach is clearly distinguished from verified actions.
Nari'yal Cosmetics
Beauty & Personal CareCase Study #1

Nari'yal Cosmetics

Reporting Window3 Months
Campaign Runs3 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays242.7K10s unskippable
Active Impressions157.5KFootfall exposure
Active Interactions12.7KResponses & touches
Banner Impr.957Display runs
Website Visits103Direct traffic
Segregated Waste191.6 kgRecycled at station
Client Background

Nari'yal Cosmetics is a modern D2C skincare brand offering coconut-powered clean beauty essentials.

Campaign Objective

Generated product discovery, trial pack redemptions, and direct website visits among lifestyle shoppers and corporate professionals in Pune.

Formats Deployed & Creative Delivery
10-second high-definition brand videoContextual digital banner placementDynamic QR coupon for online discount and website visits
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Offering an immediate online discount coupon via QR scan resulted in measurable banner clicks and verified website traffic. Lifestyle high-street placement achieved a 2.6x higher interaction rate compared to standard static displays.

Next Campaign Flight / Scaling Step

Deploying category-specific retargeting journeys for users engaging with clean beauty video slots.

Palm Springs
Residential Real EstateCase Study #2

Palm Springs

Reporting Window1 Month
Campaign Runs3 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays90.8K10s unskippable
Active Impressions47.2KFootfall exposure
Active Interactions2.9KResponses & touches
Banner Impr.258Display runs
Website Visits26Direct traffic
Segregated Waste119 kgRecycled at station
Client Background

Palm Springs is a premium residential development offering luxury condominiums tailored for senior corporate executives and tech leaders.

Campaign Objective

Established high-recall brand visibility among senior tech talent and drove qualified brochure downloads and site-visit registrations.

Formats Deployed & Creative Delivery
10-second architectural showcase videoHigh-visibility brand bannerQR digital brochure download
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Enterprise IT parks provide concentrated access to high-net-worth homebuyers with minimal audience waste. Dwell time during coffee and reception intervals allowed viewers to absorb architectural highlights and initiate private brochure downloads.

Next Campaign Flight / Scaling Step

Introducing virtual 3D apartment walkthroughs accessed directly through interactive QR mobile journeys.

LeBrands.Space
Digital Brand DiscoveryCase Study #3

LeBrands.Space

Reporting Window1 Month
Campaign Runs3 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays53.4K10s unskippable
Active Impressions59.9KFootfall exposure
Active Interactions3.8KResponses & touches
Banner Impr.255Display runs
Website Visits33Direct traffic
Segregated Waste119 kgRecycled at station
Client Background

LeBrands.Space is an emerging curated digital marketplace connecting conscious consumers with independent sustainable lifestyle brands.

Campaign Objective

Introduced the marketplace concept to conscious shoppers, drove platform discovery, and tested audience interest across lifestyle sub-categories.

Formats Deployed & Creative Delivery
10-second teaser animationInteractive curiosity promptDirect QR marketplace portal
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Audiences responded strongly to interactive prompts that asked them to select their preferred conscious shopping category, resulting in 3.8K active engagements across the month.

Next Campaign Flight / Scaling Step

Deploying category-specific retargeting journeys for users who indicated an interest in ethical fashion and organic skincare.

A Fragrance Story
Luxury Perfumes & FragrancesCase Study #4

A Fragrance Story

Reporting Window1 Month
Campaign Runs2 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays112.4K10s unskippable
Active Impressions74.8KFootfall exposure
Active Interactions5.2KResponses & touches
Banner Impr.430Display runs
Website Visits58Direct traffic
Segregated Waste86 kgRecycled at station
Client Background

A Fragrance Story is an artisanal fragrance house offering premium, long-lasting luxury perfumes crafted for modern lifestyles.

Campaign Objective

Placed physical fragrance discovery bottles directly in Binnie Smart Store shelves alongside 10-second DOOH video ads, driving immediate on-ground sampling and high-recall brand trial.

Formats Deployed & Creative Delivery
10-second sensory video adSmart Store physical product placement & samplingPlatform banner placementDynamic QR sample unlock flow
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Placing physical perfume bottles on Binnie's Smart Store shelf right at the machine allowed corporate viewers to experience the fragrance instantly after watching the video ad—achieving 2.1x higher engagement than traditional hoardings.

Next Campaign Flight / Scaling Step

Expanding Smart Store physical product placement across all corporate IT campuses in Baner and Hinjewadi.

MyBestLoan
Financial Services & Loan GuidanceCase Study #5

MyBestLoan

Reporting Window3 Months
Campaign Runs3 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays295.7K10s unskippable
Active Impressions165.8KFootfall exposure
Active Interactions13.4KResponses & touches
Banner Impr.1.0KDisplay runs
Website Visits39Direct traffic
Segregated Waste174 kgRecycled at station
Client Background

MyBestLoan is an online financial comparison and loan guidance platform helping professionals discover competitive personal and home loan rates.

Campaign Objective

Reached high-earning corporate employees during the workday to drive awareness of loan comparison tools and generated qualified personal loan eligibility checks.

Formats Deployed & Creative Delivery
10-second unskippable video adOn-screen platform bannerDynamic QR loan calculator link
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Corporate professionals exhibited peak dwell attention during lunch hours and evening departure windows. Pairing an unskippable video explanation with an instant QR loan calculator drove significantly higher tool engagement than passive digital billboards.

Next Campaign Flight / Scaling Step

Deploying interest-based segmentation and consented follow-up journeys for home and personal loan seekers.

The Pulp Dental Care
Healthcare & Dental ServicesCase Study #6

The Pulp Dental Care

Reporting Window1 Month
Campaign Runs1 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays56.9K10s unskippable
Active Impressions43.2KFootfall exposure
Active Interactions670Responses & touches
Banner Impr.88Display runs
Website Visits18Direct traffic
Segregated Waste40 kgRecycled at station
Client Background

The Pulp Dental Care is a modern multispecialty dental clinic providing comprehensive preventive and aesthetic dental treatments.

Campaign Objective

Built neighborhood healthcare awareness and drove appointment inquiries for routine dental wellness checkups.

Formats Deployed & Creative Delivery
10-second oral wellness educational videoLocal clinic promotional bannerQR appointment booking calendar
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Healthcare offers achieve the highest intent when the call to action is immediate and friction-free. Office workers frequently scanned the booking QR code to schedule convenient weekend checkup consultations.

Next Campaign Flight / Scaling Step

Extending preventative corporate wellness packages directly to campus tenants via dedicated platform vouchers.

Aloraa
Apparel & Fashion LifestyleCase Study #7

Aloraa

Reporting Window2 Months
Campaign Runs2 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays148.6K10s unskippable
Active Impressions92.3KFootfall exposure
Active Interactions6.8KResponses & touches
Banner Impr.620Display runs
Website Visits74Direct traffic
Segregated Waste124 kgRecycled at station
Client Background

Aloraa is a contemporary lifestyle and apparel label designing sustainable, premium everyday fashion.

Campaign Objective

Introduced new seasonal collections to young professionals, drove e-commerce website traffic, and converted interest into store purchases.

Formats Deployed & Creative Delivery
10-second lookbook videoInteractive style pollQR website discount link
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Dynamic QR discounts linked directly to seasonal lookbooks drove significant website traffic and direct add-to-cart conversions.

Next Campaign Flight / Scaling Step

Implementing automated WhatsApp retargeting for users claiming collection discount vouchers.

Ataraa
Jewellery & Luxury LifestyleCase Study #8

Ataraa

Reporting Window1 Month
Campaign Runs2 Verified Flights
Verified Delivery & Interaction Signals100% Screen CMS & URL Logged
Completed Ad Plays95.2K10s unskippable
Active Impressions68.4KFootfall exposure
Active Interactions4.1KResponses & touches
Banner Impr.380Display runs
Website Visits42Direct traffic
Segregated Waste78 kgRecycled at station
Client Background

Ataraa is a bespoke luxury fine jewellery brand celebrating handcrafted elegance and timeless design.

Campaign Objective

Showcased festive jewellery collections to high-income corporate executives and generated private showroom visit bookings.

Formats Deployed & Creative Delivery
10-second cinematic jewellery spotlightCurated brand bannerQR showroom booking link
Verified CMS broadcast logs & interaction audit100% Brand-Safe
Key Learning & Takeaway

Executive audiences responded well to exclusive private viewing invitations via QR, leading to qualified showroom consultations.

Next Campaign Flight / Scaling Step

Deploying interactive 360-degree jewellery previews via mobile browser landings.

Outcome-Led Media Planning

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