Cookie Policy
Learn how Binnie Ecotech Pvt. Ltd. uses cookies, local storage, and similar technologies across our website, AdTech platforms, and digital touchpoints.
1. Introduction
This Cookie Policy explains how Binnie Ecotech Pvt. Ltd. (“Binnie”, “we”, “us”, or “our”) uses cookies, local storage, tracking pixels, and related technologies when you visit our website (binnie.in), interact with our marketing pages, or engage with our Digital Out-of-Home (DOOH) promotional campaigns.
This policy should be read alongside our Privacy Policy and Terms & Conditions. Under the Digital Personal Data Protection Act, 2023 (DPDP Act) of India and applicable global privacy laws, we are committed to providing you with clear transparency and granular control over the data we collect.
2. What Are Cookies and Local Storage?
Cookies are small text files placed on your computer, smartphone, or other browsing device when you load web pages. They allow websites to remember your device, preserve preferences, authenticate sessions, and track aggregate usage trends over time.
Local Storage & Session Storage: Web storage technologies (HTML5 Web Storage) that allow web applications to store key-value data directly in your browser. Unlike traditional cookies, local storage data is not automatically transmitted with every network request, providing faster page performance and enhanced security.
Session Cookies: Temporary cookies that expire once you close your browser tab or session.
Persistent Cookies: Cookies that remain on your device for a defined duration or until you manually clear them through browser settings.
3. Categories of Cookies We Use
We categorize our cookies into two specific categories so you have full autonomy over your personal data:
These cookies are strictly required for the website to function. They enable core features like routing, security protection, anti-bot mechanisms, and saving your consent preferences. Because the website cannot function properly without them, they cannot be switched off in our systems.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular, calculate visitor numbers, and see how visitors move around the site. All information collected is aggregated and anonymized.
4. Third-Party Services & Google Analytics
Binnie uses Google Analytics 4 (GA4) provided by Google LLC to measure website footfall, interaction velocity, and navigation behavior. Google Analytics operates with IP anonymization enabled by default.
| Cookie Name | Provider | Purpose | Retention |
|---|---|---|---|
| _ga | Google LLC | Distinguishes unique anonymous site visitors | 2 years |
| _ga_* | Google LLC | Maintains persistent session state across page views | 2 years |
| binnie_cookie_consent | Binnie (First Party) | Stores your accepted or declined cookie preferences | 1 year |
We implement Google Consent Mode v2. If you decline Analytics cookies, Google Analytics operates in a restricted, cookieless ping mode without storing persistent identifiers on your device.
5. Your Rights & Cookie Consent Management
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your preferences at any time:
6. How to Control Cookies in Your Browser
Most modern browsers allow you to manage cookie settings directly in their preferences menu. You can set your browser to notify you when a cookie is placed, block third-party cookies, or delete stored cookies entirely.
- Google Chrome: Settings > Privacy and security > Third-party cookies
- Apple Safari: Preferences > Privacy > Manage Website Data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
Note: Disabling all cookies in your browser settings may affect the functionality of certain website elements or your ability to remain logged into the advertiser platform.
7. Updates to This Cookie Policy
We may periodically update this Cookie Policy to reflect changes in our operational practices, technological developments, or legal requirements under the DPDP Act and other relevant data privacy frameworks.
Any revisions will be posted on this page with an updated “Last updated” timestamp. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies.
8. Contact & Grievance Officer
If you have questions, feedback, or concerns regarding our use of cookies or your personal data rights, please contact our Data Protection and Grievance Team:
Binnie Ecotech Pvt. Ltd.
Attn: Privacy & Grievance Officer
Email: team@binnie.in
Telephone: +91 78876 62669
Pune, Maharashtra, India