Why Brands Choose Binnie
We close the gap between offline awareness and online action, delivering high performance and verified sustainability associations.
14 to 16 Hours Daily Screen Visibility
Ensure constant premium presence in high traffic corporate IT parks and malls.
10 Second Complete Ad View
Capture 100% focused attention while users wait for their recycling reward verification.
QR Based Platform Entry
Physical to digital transition, moving offline eyeballs to online campaigns.
Interest Based Banner Ads
Serve tailored campaigns matching the user's explicitly selected interests.
Direct Website Visits
Drive instant, high intent traffic directly to your brand's digital channels and landing pages.
Retargeting Opportunities
Build custom digital audiences and re engage users online after their physical interaction.
Sustainability Association
Align your brand with eco friendly recycling habits and measurable ESG contributions.
Community Powered Recall
Benefit from natural, positive recall as users browse community updates and celebrate wins.
The Brand Campaign Journey
Follow the step by step path that transforms standard screen views into verified leads and active customers.
Your ad plays on Binnie screen
High definition screens in premium corporate ecosystems display your brand all day.
User interacts with smart bin
An eco conscious individual approaches the machine to recycle a bottle or can.
User watches full 10 second ad
Guaranteed, uncluttered view time while the smart recycling machine processes their item.
User scans QR code
The user scans the QR code to claim their reward points and unlock details.
User selects interest
A personalized experience where the user taps their active preferences and needs.
User sees your banner
Your targeted banner is displayed directly in their interest feed on the Binnie platform.
User visits your website
A direct click through sends the engaged user directly to your product or offer.
User can be retargeted
Pixel tracking enables future online campaigns, locking in maximum conversion rates.
Best For
Binnie's smart screen network delivers the highest impact for forward thinking consumer categories.
Food and Beverage
Food and Beverage Brands
Fitness and Wellness
Gyms and Health products
D2C Brands
Direct to consumer
Education Brands
Institutes and EdTech
Local Businesses
Pune local stores
Lifestyle Brands
Apparel and Accessories
Tech Products
Software and Gadgets
Events and Experiences
Concerts and Workshops
Binnie Commercial Media Rates
Smart DOOH • Digital Engagement • Brand Activation across Pune's top IT parks and high-street hubs.
Binnie Network Locations
Reaching 28,000+ high-intent IT professionals and shoppers daily
Streets of Europe, Hinjewadi
Smartworks M Agile, Baner
Smartworks 43EQ, Baner
Smartworks AP 81, Mundhwa
*Indicative daily footfall may vary by day, season, tenant mix and location activity.
Package Feature Comparison
Clear breakdown of deliverables included in each tier
| Features & Deliverables | SILVER | GOLD | PLATINUM |
|---|---|---|---|
| 10-sec screen video | |||
| Binnie network presence | |||
| Campaign reporting | |||
| Banner advertising | — | ||
| Digital CTA / engagement | — | ||
| Audience retargeting* | — | ||
| Priority campaign support | — | ||
| On-ground event activation | — | — | INCLUDED |
| Custom event integration | — | — | INCLUDED |
*Retargeting is subject to Binnie platform capabilities and campaign setup and will be confirmed before launch.
Multi-Screen Campaigns
Use the standard per-screen rate for a single location or combine multiple screens across the Binnie network. Custom commercials offered for larger campaigns.
| Screens | SILVER | GOLD | PLATINUM |
|---|---|---|---|
| 1 Screen | ₹2,800 | ₹4,000 | ₹6,000 |
| 2 Screens | ₹5,600 | ₹8,000 | ₹12,000 |
| 4 / Network | ₹11,200 | ₹16,000 | ₹24,000 |
*The 4 / Network option covers all four listed Binnie locations, subject to screen availability.
Key Campaign Terms
- Rates are per Binnie screen per month. Applicable taxes extra.
- Location selection & screen availability subject to confirmation at booking.
- Creative assets must meet Binnie specs and be approved prior to launch.
- Platinum event activation is included for eligible Binnie events/activations.
- Special production, fabrication, or paid rewards are charged separately.